As it turns out, like your late night Saturday plans, some of Levi’s most high-profile recent business initiatives go down in the DM. Take, for instance, the denim giant’s Spring 2017 collaboration with designer-of-the-moment Gosha Rubchinskiy. “The collaboration came about quite unexpectedly, through an Instagram message sent by one of my colleagues,” Levi’s head of design Jonathan Cheung tells Complex. “Gosha gave us a thumbs up emoji, and it started from there.”
On the back of the Auckland and New York launch of the 505™C – Sydney also got some Levi’s® love when we pulled into town last Wednesday.
Booking out a private warehouse in Waterloo – the event saw around 1,000 keen Levi’s® and music fans brave the rain and ready to see some great live music and welcome the arrival of the new 505™C jean. Read more
We recently had a party in Auckland, New Zealand to launch the new 505™C jean – the ’70s rock jean, cut for today…
This technological breakthrough doesn’t sacrifice style.
The latest advancement in wearable technology comes in the form of a Levi’s® Commuter™ Trucker jacket designed with Google ATAP’s Project Jacquard technology woven in. With a simple touch of a jacket sleeve, cyclists can wirelessly access their phone and favorite mobile apps to adjust music volume, silence a phone call or get an estimated ETA on their destinations.