#Culture  #Events  #Music



In September 2017, Levi’s® Launched the Levi’s® Music Prize at BIGSOUND in Brisbane – the biggest music prize in Australian music history.

Since our inaugural winner, Stella Donnelly – we have announced an additional three winners in Alex Lahey, Rolling Blackouts Coastal Fever and Hatchie. To kick-off the second year of the Levi’s® Music Prize, we are thrilled to have announced our buzz-band of the week for BIGSOUND 2018: Emerson Snowe.

The stage moniker of Brisbane songwriter and multi-instrumentalist Jarrod Mahon, Emerson Snowe has had an incredible 2018 playing debut shows in London whilst dropping tracks ‘Could You Love Me’ and ‘Sunlight’ off his forthcoming EP. His charming yet unconventional approach to music has already attracted the attention of many of his idols, being tapped for support slots by acts like Ariel Pink and King Krule. In addition to presenting the Levi’s® Music Prize, we are proud to have broadened our support of the music industry by also presenting a panel and workshop at BIGSOUND this year.

Through our work with Support Act, and with the input of Access EAP – the workshop Levi’s® presented was an exclusive opportunity for delegates to learn how they can identify mental health issues, manage them and create strategies to help others. A practical session run by trained clinicians, the session was a first for the industry and is another step towards breaking down the stigma of mental illness in the music community, following on from the recent launch of Support Act’s Wellbeing Helpline.

Furthermore, the panel we presented also focused on the topic of mental health in the music industry – with a slightly less than expected approach. Acknowledging that while the music industry and sport may seem gulfs apart, there are huge similarities between the careers of athletes and artists. To talk about this further, we invited the AFL Players Association to explore what initiatives they have in place to support the mental health and well-being of their 900+ members; and explore what the music industry could perhaps learn about managing mental health in a similarly high-stress environment.

All in all, we are tremendously proud to be supporting the music community at events such as BIGSOUND and congratulate those involved in pulling together such an excellent program of events.

Stay tuned for our wrap video of the Levi’s® Showcase artists – featuring Sunscreen, Bugs, Kwame and G-Flip.

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Behind the scenes… The making of the new RBCF Video.


With BIGSOUND fast approaching we recently took to the road with the third winner of the Levi’s Music Prize – Melbourne band; Rolling Blackouts Coastal Fever for a behind the scenes peek at the filming of their new video clip.

We headed to the outskirts of Sydney until the city was out of sight and the countryside appeared with rolling plains and tranquil river crossings thrown in for good measure. Our director on the shoot was emerging Sydney talent – Riley Blakeway; who brought his unique laid back style to the day; which is always handy on long days that exceed 12 hour calls!

First shot of the day was at a rural football field where we got busy with capturing our small crew of extras in their various kooky character roles in setting the scene for a true slice of Australiana in a game of kick to kick. The main star of the shoot was infact a super cool vintage school bus that took centre stage.

We don’t want to give too much away  – so will stop there with the detail. Needless to say you will just need to watch it when it comes out next month!

Take a look at a short clip here and stay tuned for the release of the full video to coincide with the launch of their new single – out real soon …



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The Levi’s® Laundry x DARK MOFO


Dark Mofo’s late night offerings have established a cult following over the past five years, and this winter the annual Hobartian ritual rose again, summoning people from the main land to Night Mass where this year the Levi’s® Laundry held court in a dark corner of The Odeon Theatre.

A fetishists love letter to denim; Levi’s collaborated with Melbourne creative duo – ‘The Huxley’s’ who brought their vision to life creating a denim dungeon with denim clad creatures drawing on influences from ‘Stranger Things’.

The Huxley’s are Will and Garrett Huxley whose shared background in design, photography and performance has informed their practice – a living, ever evolving collage of still images, moving image, costume and performance.  ‘The Huxleys’ have exhibited artwork in installations, fashion shows, performances and photographic exhibitions and festivals across the world including Rome, London, Portugal, New York, Berlin and Australia.

The Huxley’s take being ridiculous very seriously and their collaboration with Levi’s® was no exception. Their living, ever-evolving practice of image making, costume and performance unfolded in new and strange ways across both weekends where boundaries were pushed and minds blown.

You can check out some of the action from over the two weeks here …




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Melbourne five-piece Rolling Blackouts Coastal Fever have been awarded the third round of the coveted $25,000 Levi’s® Music Prize by a panel of international judges today.

The quarterly prize aims to support artists that have built significant initial career momentum via their BIGSOUND experience, but who need a financial leg-up to keep moving forward on the international stage. Showcasing at BIGSOUND 2016,  Rolling Blackouts Coastal Fever went on to sign with Sub Pop Records and release their acclaimed EP The French Press in 2017. With their debut album set for release in June 2018, the band and are currently on a two month overseas tour, playing the European and American festival circuits, including Coachella, Shaky Knees Festival, The Great Escape in the UK, and Barcelona’s Primavera Sound.

The decision was made by a panel of international music industry buyers including representatives from ATC Live, Planetary Group and Vector Management.

The Levi’s® Music Prize fulfils BIGSOUND’s ambition to deliver increasing value to showcasing artists, as well as cementing the Levi’s® brand’s ongoing commitment to the Australian music industry. Together creating the largest music prize in Australian music history, offering a total annual prize pool of $100K over an initial three-year commitment.

So far, Stella Donnelly and Alex Lahey have been awarded $25,000 each, to help them achieve their export goals, with another prize announcement still to come to round out the first years commitment. Last month, Levi’s® also announced that from Round 1 2018/19 the prize will increase to include $5,000 to each winning artist in travel from Stage & Screen.

“It’s been great to see the Levi’s® Music Prize gain momentum over the last 8 months. We’ve had such a positive response with an amazing array of musicians applying each quarter. Australia has an abundance of talent; and it’s a joy to be able to give back to the music community in such a way that can really help further an artist’s international career opportunities. We look forward to seeing all of our winners achieve success and make inroads overseas in the coming months and years to come”. Levi’s® Marketing Manager for Australia & New Zealand Nicky Rowsell.

Administered by QMusic in conjunction with Sounds Australia, the prize provides multiple opportunities for BIGSOUND artists as they build their international careers post-BIGSOUND.

Applications are now open for Round 4 and will close June 11, 2018. Artists who have performed on the official BIGSOUND line up between 2013 – 2017 are invited to apply via the BIGSOUND website. This is the last chance for artists who showcased in 2013.

Artists accepted to play BIGSOUND Festival, 4 – 7, 2018 are automatically eligible for Round 1 2018/19 Levi’s® Music Prize with the winner to be announced on the final day of BIGSOUND 2018.

Visit the www.bigsound.org.au for more information.

Check out our 2nd Levi’s® Music Prize winner – Alex Lahey – who talks about her creative journey as an artist, the importance of team work and her relationship with touring.