#Sustainability  #Vintage

HOW TO CUSTOMISE THE BACK OF YOUR DENIM JACKET

06.May.2020

Here at Levi’s®, we love our old-school band tees — whether they’re hand-me-downs or a product of a great thrifting haul. One of our favorite ways to wear them is on the back of a Trucker Jacket. In this simple DIY, we teach you how to transform the back panel of your denim jacket by fusing it with a graphic tee.

WHAT YOU’LL NEED

Trucker Jacket

T-shirt

Scissors

Pins

Chalk

Ruler

Thread

Needle

STEP 1

Cut the sides of your T-shirt along the edges.

STEP 2

Lay the graphic over the back panel of your Trucker Jacket, and add chalk marks along the panel seams.

STEP 3

Pin your T-shirt to your Trucker Jacket to keep it in place.

STEP 4

Chalk a ½-inch buffer to allow room to fold and sew. Fold the edges of your T-shirt underneath and pin them to your Trucker Jacket. Repeat this step on all sides of your T-shirt.

STEP 5

Sew your tee to your Trucker with a basic running stitch. Remember to keep stitches small and even.

If you can’t bear to cut up your old T-shirts or don’t have an extra denim jacket to customise, shop our selection of Trucker Jackets and Graphic tees to make a customised piece of your own.

This piece was created by our Levi’s® Tailor Shop tailor Bria Cheng.

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#Campaign  #Culture  #Events  #Social  #Technology

Levi’s® X Jacquard™ by Google Launch Event

10.Oct.2019

Have you ever found yourself opening your phone for no reason? Then proceeding to open an app, followed by another, and another? You toggle between various social platforms for ‘a little while’ only to find you’ve spent upwards of an hour (or two, or three) doing nothing but staring at your phone?

[Enter] Levi’s® Trucker Jacket with Jacquard™ by Google.

Levi’s® Trucker Jacket with Jacquard™ by Google is a revolutionary product that seamlessly merges Levi’s® iconic style with the technology of Google to enhance wearers’ experience of the world. The tech is built into the fabric of the left cuff, providing an interactive interface that pairs to your phone. You can perform simple actions on the cuff, and receive alerts through the Tag so you’re in control and connected without looking at your screen.

These jackets  aren’t designed to do *everything* – they’re simply meant to perform a set of actions that can make your life on the go a little easier, and limit the amount of time spent looking at your screen. You can tailor a set of gestures to trigger a certain function on your phone – whether that be answering a call, skipping to the next song, checking the weather, or ordering an Uber – the list goes on.

To launch our most exciting collection yet we invited media, thought leaders and friends of Levi’s® to Sydney’s Carriageworks to connect, share and learn about the Levi’s® Trucker Jacket with Jacquard™ by Google.

Our guest of honor ventured all the way from San Francisco: Paul Dillinger – Levi’s® VP,  Head of Global Product Innovation.

Dillinger is one of the masterminds behind the collection, and reflects candidly on Levi’s® journey with wearable technology: “we’re excited to continue this journey with our partners at Google ATAP,” notes Dillinger. “Two years after we first launched Jacquard™ – the technology has become smaller and more discrete, more affordable and more useful … but the premise and purpose remain the same: you can keep your phone in your pocket and your eyes on the world around you, staying connected without being distracted.”

To accompany the launch, we also worked with our friends at AKQA to create ‘The Hall of Distractions’, a large-scale immersive experience that confronted audiences with one year of a mild smartphone user’s notifications, condensed into a 30-minute cacophony of sound and light.

“We created the Hall of Distractions in an attempt to help people understand the scale at which screens and algorithms have gained command over our lives,” explained AKQA APAC Executive Creative Director Tim Devine. “The average user spends 56 days of the year on their phone – and that’s not without cost, we pay for it with the dreams we never pursue. That’s what makes products like Levi’s® Jacquard™ by Google so important. It gives us a new interface through which we can use technology, and gives us back the attention we’d rather be placing on our own lives.”

Check out some of the action below and shop this exclusive collection in store and online now at select Levi’s®, Myer (AU only) and Barkers (NZ only) stores.

 

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#Culture  #Music

SOUND CHECK WITH DULCIE

22.Sep.2019

Amongst the buzz of BIGSOUND, we sit down with our 4 showcasing artists, who have big dreams and huge potential to take their music to the big stage. In a fun and quirky interview, hosted by Australian hip-hop artist and friend of the brand, Ziggy Ramo, we get to know the artists on a more personal level, plus get treated to an intimate acoustic performance.

In our first episode, we catch up with Dulcie, a 4-piece indie-pop girl band from Perth, Western Australia. Introducing Saskia Brittain (guitar/vocals), Ashleigh Carr-White (keys/vocals), Timieka Denton (bass/vocals) and Madison Hanley (drums). Sit back, relax and relish is the sweet, sweet harmonies that ensue.

If you’re just as obsessed with this girl gang as we are, make sure you’re following them on Spotify and keep posted with their whereabouts and upcoming tours on Instagram.

To read more about what we got up to at BIGSOUND, head on over to our wrap up post here.

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#Culture  #Sustainability

How Every One Of Us Can Fight Climate Change

16.Sep.2019

With global temperatures soaring and natural resources vanishing all around us, the climate crisis has reached a defining moment. We now know that climate change causes droughts, flooding, and storms that threaten communities. It can make entire species and ecosystems go extinct. It may even impact global food security at a scale we’ve never seen, forcing entire communities from their homes.

We still have a narrow window of time to curb the worst of the damage. That’s why this September is so important. While world leaders gather to find solutions at the United Nations Climate Action Summit, we encourage ordinary citizens of Planet Earth—including all of us here at Levi’s®—to participate in our own forms of climate-change activism.

Here’s how you can join us in getting involved.

Support the Strike
From September 20-27, as part of the worldwide Global Climate Strike, millions of protesters will walk out of their workplaces and schools, demanding a stop to the burning of planet-warming fossil fuels like coal and gas. Anyone can join the movement. Use this page to find events near you, sign up, or even start your own local climate strike.

Contact Your Representatives
Calling or emailing your elected officials is a direct, powerful way of making your voice heard. A lot of organisations even provide suggested emails and scripts if you’re not sure what to say.

Care For Your Clothes
All of our daily choices make a difference, and seemingly tiny decisions can make an enormous reduction in our carbon footprint — the amount of carbon dioxide each and every one of us is responsible for producing, directly or indirectly, in our day-to-day lives. As an apparel brand, we’re especially passionate about extending the life of our clothes. That’s why we encourage you to turn your old jeans into new, custom pieces through the Levi’s® Tailor Shop. We also hope you’ll wash them less — and line dry them if you do — to reduce carbon emissions and make them last longer. By taking these steps, you can help keep jeans out of landfills.

For a list of other easy, important changes you can make, visit the UN’s ActNow page.

We’ll Do Our Part
Creating anything affects the environment, and the fashion industry makes one of the biggest impacts out there. Millions of pounds of clothes continue to end up in landfills each year. And
although some brands are taking sustainability into account, many aren’t. We’re part of the problem — but we can also be part of the solution.

Levi Strauss & Co. is constantly looking at ways we can use fewer resources, design smarter and care for the people who make our clothes. We’ve been doing this for years and are proud to share all of the major improvements and updates we’ve made.

Recently, we reset our own carbon emission targets to help stop the average global temperature from rising past 1.5° Celsius — the point where we’ll start to see major natural systems change permanently. We’re one of only 28 companies committed to this change, and we encourage others to follow.

We’re not stopping there. Our goals include:

  • 100% renewable electricity in Levi’s® owned-and-operated facilities by the end of 2025
  • 100% sustainably sourced cotton from Better Cotton Initiative growers, organic cotton farms or recycled cotton suppliers by the end of 2020
  • Zero discharge of hazardous chemicals by the end of 2020
  • 80+% of Levi’s® products made with Water<Less techniques by the end of 2020

We care so much about these initiatives that we’re sharing what we learn along the way with the rest of the industry, to have the greatest impact possible. Because making smart decisions on climate change — and remembering the power we all have to speak up and take action — has never been more important.

Click here to learn more about what we stand for.

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