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How Levi’s Ended Up Collaborating with Off-White, Supreme, Vetements, and Gosha Rubchinskiy

31.Oct.2016
Deputy Style Editor at Complex

@mrdool on Twitter and Instagram

As it turns out, like your late night Saturday plans, some of Levi’s most high-profile recent business initiatives go down in the DM. Take, for instance, the denim giant’s Spring 2017 collaboration with designer-of-the-moment Gosha Rubchinskiy. “The collaboration came about quite unexpectedly, through an Instagram message sent by one of my colleagues,” Levi’s head of design Jonathan Cheung tells Complex. “Gosha gave us a thumbs up emoji, and it started from there.”
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