Levi’s® celebrated the 50th Anniversary of the Trucker jacket at the Levi’s® Haus in Los Angeles with a DJ set by Snoop Dogg and live performances by Chance the Rapper and Solange.
Recently we ran a competition for some of our talented Levi’s® store staff to experience BIGSOUND firsthand.
The winners – Nick Richardson from Melbourne, and Zac Tome & Tommy Boutros from NSW – have done a super job of documenting the journey through word, film and photography. Their piece also features up and coming artist Rachel Borovnjak who works at the Levi’s® store in Birkenhead Point.
BIGSOUND has been likened to Texas’ ‘South by Southwest®’ (SXSW®) and like its North American compadre, BIGSOUND is dedicated to fostering creative and professional growth for all members of the musiccommunity and its many related and wonderfully diverse creative fields.
For four days every September, a vibrant collection of musicians, buyers and experts from across the globe assemble in Brisbane’s Fortitude Valley to build their professional networks, explore the challenges of the ever-evolving landscape, and experience the next wave of emerging music from Australia and beyond.
In 2017, the already outstanding BIGSOUND program was accompanied by a brand new initiative – and one that we at Levi Strauss & Co® are incredibly proud of.