How Levi’s Ended Up Collaborating with Off-White, Supreme, Vetements, and Gosha Rubchinskiy

Deputy Style Editor at Complex

@mrdool on Twitter and Instagram

As it turns out, like your late night Saturday plans, some of Levi’s most high-profile recent business initiatives go down in the DM. Take, for instance, the denim giant’s Spring 2017 collaboration with designer-of-the-moment Gosha Rubchinskiy. “The collaboration came about quite unexpectedly, through an Instagram message sent by one of my colleagues,” Levi’s head of design Jonathan Cheung tells Complex. “Gosha gave us a thumbs up emoji, and it started from there.”
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Levi’s® 505™C Launch – Sydney, Australia


On the back of the Auckland and New York launch of the 505™C – Sydney also got some Levi’s® love when we pulled into town last Wednesday.

Booking out a private warehouse in Waterloo – the event saw around 1,000 keen Levi’s® and music fans brave the rain and ready to see some great live music and welcome the arrival of the new 505™C jean.  Read more