While industry leaders were discussing the future of the music world at BIGSOUND, we were fitting out some of Australia’s most exciting emerging artists in customised jackets. BIGSOUND has a reputation as one of Australia’s finest and most relevant music industry events, and we couldn’t wait to visit this musical thinktank in the heart of Fortitude Valley, Brisbane.
After the success of our pop-up Levi’s® Tailor Shop at Splendour in the Grass, where we kitted out the likes of Lily Allen and Sky Ferreira amongst others, we were itching to help festival goers customise their threads with our one-of-a-kind Americana patches.
This time we had talented denim head, Anthony Wicks, on board, who stepped in after a fortuitous introduction from Melbourne rockers Kingswood. (You can also find Anthony working in our pop-up Melbourne Central Tailor Shop.)
Our shipping container workshop in the BIGSOUND Village was a hit, and the perfect viewing spot to watch the Live in Levi’s® Showcase, held on the second day of the festival. We fully kitted out Holy Holy, Thelma Plum and Kingswood with our customised denim before they hit the stage. Each performed a thirty-minute set to a mix of conference delegates, media and guests from the music industry.
If this sounds daunting, rest assured that these guys are known for excellence: Holy Holy released their debut album, The Pacific EP, in March to massive acclaim; while the hypnotic Thelma Plum has been collaborating with the likes of beat wizard M-Phazes (Eminem, Kimbra) and Eric J Dubowsky (Chet Faker, Flight Facilities) in the build-up to her forthcoming EP Monster. Meanwhile, Kingswood have long been known for their sold-out shows and phenomenal festival appearances.
The bar tab was open, the sun was on our side, and the smell of burgers was constantly wafting up our nostrils, thanks to the guys at Grill’d next door. We enjoyed this laid-back, thoughtful side to BIGSOUND.
We were also lucky to have Sailor Jerry in the Village doing haircuts, beard trims and tattoos.
Complementing the merriment from the Levi’s® camp were, of course, some very important issues discussed by some very important people: Spotify’s chief economist, Will Page, talked about future industry models; Neil Finn and The Church drew motivational highs; while other speakers and musicians discussed the role of Triple J in the Australian music sphere and the importance of community radio.
With such amazing artists and industry magnates buzzing around, we were more than a little pleased to be in the midst of it, supporting the most promising – and, we think, aurally pleasing, talent Australia has on show.