As a music fan in Australia, I’ve always been aware of how lucky we are to have such a dynamic and rich music scene.
My younger years were spent bouncing from gig to gig, and cycling through a handful of annual festivals and events. I’ll admit – many of these festivals were made even more attractive given their Byron Bay location. Sunshine and music? Not a bad combination, and one that BIGSOUND have also totally nailed – with their own distinct, Brisbane flair.
BIGSOUND is an annual event that gives everyone from musicians, industry members, brands, media and music lovers the opportunity to connect with the future of Australian music (…the Brissy sun in September is just an added bonus).
I first attended BIGSOUND in 2017, my first year working for Levi’s® and the year we launched the Levi’s® Music Prize in partnership with Sounds Australia and QMusic. Needless to say, I’d been looking forward to BIGSOUND ’18 for some time, and it did not disappoint.
Sunscreen took to the stage first with their chilled out, crisp sound proving the perfect introduction to the night. Their hit ‘Voices’ was a crowd-pleaser, and their fondness for playing live was evident throughout the entire set.
Next up, Bugs were on. Described by Triple J unearthed as ‘trio of boyish Brisbane blokes making infectiously happy noise’, Bugs delivered exactly that – infectiously happy noise to an equally happy crowd (you’ll know what I mean after watching the video above….). Dramatic stage jumps, passionate embraces and double denim – a standard set, right?
Our friend Kwame was next to take the stage. We worked with Kwame and his team on a special event earlier this year, and I was totally blown away. His performance at our 2018 Showcase was another level up again – engaging and dynamic with an endearingly modest and grateful undertone. This guy is exciting, and I can’t wait to see what’s next for him.
The final artist on the bill was the charming and affable G Flip. A Melbourne singer, producer and multi-instrumentalist – G Flip made her BIGSOUND debut this year after attending last year as a fan with her Paul-Kelly-lookalike-Dad in tow (see video here, worth a watch). Seeing G Flip perform her breakout single ‘About You’ live was a pretty perfect end to the evening. Admittedly, I found myself regularly distracted by her capacity to sing while playing the drums with such intensity. How do you keep your voice balanced while banging at a drum kit? Seriously!?
I’ve got to say, It’s pretty special seeing young groups totally owning a stage as all of the artists at BIGSOUND did. Beyond the four artists featured at the 2018 Levi’s® Showcase, there were plenty more highlights over the four day festival. Personal standouts were Kaiit, Adrian Eagle, No Mono and Pink Matter.
BIGSOUND is a warm, dynamic and community-driven event that is getting better and better each year. There really is nothing like it.
Bring on 2019.
Marketing, Levi’s® ANZ