#Culture  #Events  #Music



I’ve been to my fair share of music festivals, but I must say there’s nothing quite like BIGSOUND.

Anchored in connecting emerging Australian and New Zealand artists with the who’s who in the music industry, this event is as equally rewarding for the lucky punters who know the value in adding this special event to their list of annual festivals. Fortitude Valley comes alive as the festival takes over. The sun shines down, the bucket hats come out, and the place buzzes as attendees are brought together by their common love of music.

Our friends over at BIGSOUND do such an incredible job pulling together such an epic program. Alongside the unbelievable line up of music, delegates have the opportunity to attend workshops, panel discussions, forums and talks from those working in or associated with the industry in some capacity. I was able to get along to see Andy King talk; for those who have seen the Fyre Festival documentary, you’ll understand why I, and hundreds of other delegates, were keen to see what he had to say for himself. In his very own words, “he’s the ultimate team player”, but he’s also hugely passionate about sustainability and managing events in a considerate way (something we can definitely get around).

The annual Levi’s® Showcase is the centrepiece of our involvement in BIGSOUND and a sure highlight. As a brand, we’re so lucky to have such strong roots in music and love that we’re able to provide a platform to showcase (some of) the greatest emerging Aussie talent. This year we had four artists playing – Dulcie, Stevan, TOWNS and Milan Ring – all with their own unique sounds and place in the scene. The sheer talent of these young musicians is remarkable.

Up first was Dulcie, a four-piece girl gang from WA with harmonies to boot. These girls are naturals on stage and their love of performing is so apparent. Their second single ‘Own Ground’ was a favourite amongst the crowd and will no doubt get a thrashing on the Levi’s® HQ playlist.

Stevan took to the stage next. This legend and his uber talented musical ensemble deliver a sound so unique that it’s difficult to place in any one genre. What’s much clearer is that they’re destined for big things.

TOWNS was next to treat us to their tunes. These guys have such an entertaining and engaging on stage presence and it’s no surprise they’ve capture the attention of the Adelaide music scene. Their latest single ‘Safe To Stay’ is an absolute winner. We can’t wait to see what’s next for them… a little birdie (them) tells us they have plenty of new music up their sleeves!

Closing out an awesome night was Milan Ring. Boy oh boy can this girl perform. From the moment she stepped on stage she had everyone’s attention. She has it all – as a singer, rapper, guitarist, producer and sound engineer – it’s only a matter of time until this girl takes off.

Check out some of the highlights from the party in the gallery above.

As an extension of the showcase, we spent the week capturing an exciting new web series, ‘Sound Check’. In a fun and quirky interview, hosted by legend Ziggy Ramo, we get to know the artists behind the music. Here’s the series trailer, which gives you a sneak peek of what’s to come. Stay tuned for the launch of our first episode tomorrow!


Outside of those on the showcase, we witnessed stand out performances from Tones & I, Adrian Eagle, Luboku, Kymie and K3. Needless to say, we feel pretty lucky to have such a strong pool of talent coming through and I can’t wait to see what the future holds for them.

We wrapped up a big week with the announcement of the next round of the Levi’s® Music Prize Winner. Awarded to the band who generated the most buzz during the week, we were stoked to present the prize to Gordon Koang. If you don’t know his music, or his story, I recommend taking the time to acquaint yourself!

Bring on BIGSOUND 2020! Put it in your diaries, friends – I’ll see you there.

Eliza Harley – Marketing, Levi’s® ANZ


Photography by Bianca Holderness & Tom Cole
Video by Monster Children Films