#Campaign  #Culture  #Events  #Social  #Technology

Levi’s® X Jacquard™ by Google Launch Event


Have you ever found yourself opening your phone for no reason? Then proceeding to open an app, followed by another, and another? You toggle between various social platforms for ‘a little while’ only to find you’ve spent upwards of an hour (or two, or three) doing nothing but staring at your phone?

[Enter] Levi’s® Trucker Jacket with Jacquard™ by Google.

Levi’s® Trucker Jacket with Jacquard™ by Google is a revolutionary product that seamlessly merges Levi’s® iconic style with the technology of Google to enhance wearers’ experience of the world. The tech is built into the fabric of the left cuff, providing an interactive interface that pairs to your phone. You can perform simple actions on the cuff, and receive alerts through the Tag so you’re in control and connected without looking at your screen.

These jackets  aren’t designed to do *everything* – they’re simply meant to perform a set of actions that can make your life on the go a little easier, and limit the amount of time spent looking at your screen. You can tailor a set of gestures to trigger a certain function on your phone – whether that be answering a call, skipping to the next song, checking the weather, or ordering an Uber – the list goes on.

To launch our most exciting collection yet we invited media, thought leaders and friends of Levi’s® to Sydney’s Carriageworks to connect, share and learn about the Levi’s® Trucker Jacket with Jacquard™ by Google.

Our guest of honor ventured all the way from San Francisco: Paul Dillinger – Levi’s® VP,  Head of Global Product Innovation.

Dillinger is one of the masterminds behind the collection, and reflects candidly on Levi’s® journey with wearable technology: “we’re excited to continue this journey with our partners at Google ATAP,” notes Dillinger. “Two years after we first launched Jacquard™ – the technology has become smaller and more discrete, more affordable and more useful … but the premise and purpose remain the same: you can keep your phone in your pocket and your eyes on the world around you, staying connected without being distracted.”

To accompany the launch, we also worked with our friends at AKQA to create ‘The Hall of Distractions’, a large-scale immersive experience that confronted audiences with one year of a mild smartphone user’s notifications, condensed into a 30-minute cacophony of sound and light.

“We created the Hall of Distractions in an attempt to help people understand the scale at which screens and algorithms have gained command over our lives,” explained AKQA APAC Executive Creative Director Tim Devine. “The average user spends 56 days of the year on their phone – and that’s not without cost, we pay for it with the dreams we never pursue. That’s what makes products like Levi’s® Jacquard™ by Google so important. It gives us a new interface through which we can use technology, and gives us back the attention we’d rather be placing on our own lives.”

Check out some of the action below and shop this exclusive collection in store and online now at select Levi’s®, Myer (AU only) and Barkers (NZ only) stores.


#Campaign  #Culture  #Events  #Music

Levi’s® & Support Act Present ‘Tune Ups: Mindfulness Tips for Musos and More’


In-the-midst of World Mental Health Month, Levi’s® and Support Act are proud to present Tune Ups: Mindfulness tips for musos and more; a look into how people in the Australian music industry – singer songwriters, stage managers and agency heads practice ways to look after their mental health and wellbeing.

From the crowd, working in the music industry can look like a pure dream. But the more we talk about mental health and wellbeing the more we learn that artists, managers, roadies and the people in their lives often find themselves facing just as much struggle as they find and face success.

The long and irregular hours, late nights, high expectations and stakes, high public scrutiny, social media bullying, low pay and typically an unhealthy culture surrounded by alcohol and drugs – combined-together make for a pretty tumultuous career path.

Studies have shown that musicians are five times more likely to suffer from depression and 10 times more likely to show symptoms of anxiety.

Sadly the increased incidence of suicide amongst creative’s is alarming.

Late last year, Levi’s® decided to try and do something about these troubling statistics.

Levi’s® loves music and so we feel that it is our social responsibility to try and help the music community in any way that we can.

Earlier this year, we helped to launch Australia’s first mental health and well-being helpline with SUPPORT ACT.

This is a critical first step in the prevention of suicide and other mental health issues as well as certainly opening-up the conversation and help available for anyone in the music industry to speak with a health professional about any issues that they may have going on in their life at that time that may be of concern. Some of these issues could include stress management, anxiety, depression, financial or career concerns, relationships, trauma or other.

More recently we have launched a content series to help break down the stigma and raise awareness around mental health.

We teamed up with VICE and NOISEY to release this six-part series with interview from Briggs (artist), Joel Birch – the vocalist from The Amity Affliction, Alex The Astronaut (musician), Stephen Wade (Founder/Director) of Select Music, Cam Batten (Tour/Stage Manager) and Maggie Collins (Programmer of BIGSOUND and manager of DZ Deathrays)

You can watch the full clip here:

To view all of the clips as part of the Tune Ups campaign head here.

The SUPPORT ACT Wellbeing Helpline for artists and music industry workers is accessible 24 hours a day/365 days a year by calling 1800 959 500 within Australia.

#worldmentalhealthmonth #mentalhealth #supportact #supportmusic