We recently had a party in Auckland, New Zealand to launch the new 505™C jean – the ’70s rock jean, cut for today…
This technological breakthrough doesn’t sacrifice style.
The latest advancement in wearable technology comes in the form of a Levi’s® Commuter™ Trucker jacket designed with Google ATAP’s Project Jacquard technology woven in. With a simple touch of a jacket sleeve, cyclists can wirelessly access their phone and favorite mobile apps to adjust music volume, silence a phone call or get an estimated ETA on their destinations.
This Friday marks an important anniversary for one of the world’s most loved and versatile pieces of clothing. On May 20, 1873 Levi Strauss, a German emigrant, and Jacob Davis, a Nevada tailor, were granted a patent which created the Levi Strauss & Company and birthed arguably the most popular fashion item ever created: the blue jean.
Levi’s® presents a four-part documentary film celebrating the 501® and its place in cultural history.
