In September 2017, Levi’s® launched the Levi’s® Music Prize at BIGSOUND in Brisbane – the richest music prize in both the country and in Australian music history. The inaugural winner of this year’s prize was the amazing Stella Donnelly from Perth. Whilst at BIGSOUND, we also took the opportunity to speak to countless artists from around the country to get their point of view on the current state of the Australian music scene, covering such topics as diversity, progression, equality and community.
Levi’s® celebrated the 50th Anniversary of the Trucker jacket at the Levi’s® Haus in Los Angeles with a DJ set by Snoop Dogg and live performances by Chance the Rapper and Solange.
BIGSOUND has been likened to Texas’ ‘South by Southwest®’ (SXSW®) and like its North American compadre, BIGSOUND is dedicated to fostering creative and professional growth for all members of the musiccommunity and its many related and wonderfully diverse creative fields.
For four days every September, a vibrant collection of musicians, buyers and experts from across the globe assemble in Brisbane’s Fortitude Valley to build their professional networks, explore the challenges of the ever-evolving landscape, and experience the next wave of emerging music from Australia and beyond.
In 2017, the already outstanding BIGSOUND program was accompanied by a brand new initiative – and one that we at Levi Strauss & Co® are incredibly proud of.