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The Levi’s® Laundry x DARK MOFO

29.Jun.2018

Dark Mofo’s late night offerings have established a cult following over the past five years, and this winter the annual Hobartian ritual rose again, summoning people from the main land to Night Mass where this year the Levi’s® Laundry held court in a dark corner of The Odeon Theatre.

A fetishists love letter to denim; Levi’s collaborated with Melbourne creative duo – ‘The Huxley’s’ who brought their vision to life creating a denim dungeon with denim clad creatures drawing on influences from ‘Stranger Things’.

The Huxley’s are Will and Garrett Huxley whose shared background in design, photography and performance has informed their practice – a living, ever evolving collage of still images, moving image, costume and performance.  ‘The Huxleys’ have exhibited artwork in installations, fashion shows, performances and photographic exhibitions and festivals across the world including Rome, London, Portugal, New York, Berlin and Australia.

The Huxley’s take being ridiculous very seriously and their collaboration with Levi’s® was no exception. Their living, ever-evolving practice of image making, costume and performance unfolded in new and strange ways across both weekends where boundaries were pushed and minds blown.

You can check out some of the action from over the two weeks here …

 

 

 

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ROLLING BLACKOUTS COASTAL FEVER
 WINS $25K LEVI’S® MUSIC PRIZE

21.May.2018

Melbourne five-piece Rolling Blackouts Coastal Fever have been awarded the third round of the coveted $25,000 Levi’s® Music Prize by a panel of international judges today.

The quarterly prize aims to support artists that have built significant initial career momentum via their BIGSOUND experience, but who need a financial leg-up to keep moving forward on the international stage. Showcasing at BIGSOUND 2016,  Rolling Blackouts Coastal Fever went on to sign with Sub Pop Records and release their acclaimed EP The French Press in 2017. With their debut album set for release in June 2018, the band and are currently on a two month overseas tour, playing the European and American festival circuits, including Coachella, Shaky Knees Festival, The Great Escape in the UK, and Barcelona’s Primavera Sound.

The decision was made by a panel of international music industry buyers including representatives from ATC Live, Planetary Group and Vector Management.

The Levi’s® Music Prize fulfils BIGSOUND’s ambition to deliver increasing value to showcasing artists, as well as cementing the Levi’s® brand’s ongoing commitment to the Australian music industry. Together creating the largest music prize in Australian music history, offering a total annual prize pool of $100K over an initial three-year commitment.

So far, Stella Donnelly and Alex Lahey have been awarded $25,000 each, to help them achieve their export goals, with another prize announcement still to come to round out the first years commitment. Last month, Levi’s® also announced that from Round 1 2018/19 the prize will increase to include $5,000 to each winning artist in travel from Stage & Screen.

“It’s been great to see the Levi’s® Music Prize gain momentum over the last 8 months. We’ve had such a positive response with an amazing array of musicians applying each quarter. Australia has an abundance of talent; and it’s a joy to be able to give back to the music community in such a way that can really help further an artist’s international career opportunities. We look forward to seeing all of our winners achieve success and make inroads overseas in the coming months and years to come”. Levi’s® Marketing Manager for Australia & New Zealand Nicky Rowsell.

Administered by QMusic in conjunction with Sounds Australia, the prize provides multiple opportunities for BIGSOUND artists as they build their international careers post-BIGSOUND.

Applications are now open for Round 4 and will close June 11, 2018. Artists who have performed on the official BIGSOUND line up between 2013 – 2017 are invited to apply via the BIGSOUND website. This is the last chance for artists who showcased in 2013.

Artists accepted to play BIGSOUND Festival, 4 – 7, 2018 are automatically eligible for Round 1 2018/19 Levi’s® Music Prize with the winner to be announced on the final day of BIGSOUND 2018.

Visit the www.bigsound.org.au for more information.

Check out our 2nd Levi’s® Music Prize winner – Alex Lahey – who talks about her creative journey as an artist, the importance of team work and her relationship with touring.

 

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Levi’s® Music Sessions x ROOFTOP CINEMA 2018

12.Apr.2018

Levi’s® has been partnering with Rooftop Cinema over the last 4 years in helping to curate and present iconic films over the summer months to Melbournians and tourists alike; but this summer we decided to step it up by pulling together a month of local musicians hosted on the rooftop each Sunday afternoon as the sun set over the Melbourne skyline.

 

We hosted emerging artists – Yeo, Harrison Storm, Saatsuma and Jaala which went down a treat and was a welcome surprise for cinema patrons who lucked out on a free gig before their evening film screening.

 

Take a look at a short highlight video here with music by YEO.

 

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AUSTRALIA SHOWS ITS PRIDE IN EQUALITY

03.Apr.2018

In honor of Australia’s Pride month – the first since the country legalized same-sex marriage last year – Levi’s® Australia debuted a series of short films highlighting powerful voices from the LGBTQI community.

The Levi’s® Pride x Equality film series features eight individuals sharing their stories and messages of inclusion.

“We launched this campaign to support the ongoing work we have been doing to fight for marriage equality in Australia, which was only recently made legal,” said Nicky Rowsell, marketing manager for Levi’s® Australia & New Zealand. “It was also important and timely for us to provide a voice more broadly speaking for diversity within the LGBTQI community — particularly in regards to acceptance of minority groups within the community itself.”

The films were shot by Melbourne filmmaker Jeff Johnson, and feature Brisbane hip-hop performer Miss Blanks, artist Kim Leutwyler, singer Oscar Key Sung, dancer Loredo Malcolm, makeup artist Ruby Allegra, artist/designer Phil Ferguson, singer/songwriter Abbe May – and Levi’s® very own Darcy Chiswell, a store manager from the Adelaide store.

“As a trans woman of color, what equality means to me is being able to live my most authentic self, free from any kind of discrimination based on the intersections that I offer,” says Miss Blanks in her video. “We need to push this conversation of inclusion and acceptance… You are valid, your voice is valid, your body is valid, and you’ll do big things.”

Check out the films here: levis.com.au/equality 

 

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