In September 2017, Levi’s® launched the Levi’s® Music Prize at BIGSOUND in Brisbane – the richest music prize in both the country and in Australian music history. The inaugural winner of this year’s prize was the amazing Stella Donnelly from Perth. Whilst at BIGSOUND, we also took the opportunity to speak to countless artists from around the country to get their point of view on the current state of the Australian music scene, covering such topics as diversity, progression, equality and community.
Levi’s® celebrated the 50th Anniversary of the Trucker jacket at the Levi’s® Haus in Los Angeles with a DJ set by Snoop Dogg and live performances by Chance the Rapper and Solange.
Recently we ran a competition for some of our talented Levi’s® store staff to experience BIGSOUND firsthand.
The winners – Nick Richardson from Melbourne, and Zac Tome & Tommy Boutros from NSW – have done a super job of documenting the journey through word, film and photography. Their piece also features up and coming artist Rachel Borovnjak who works at the Levi’s® store in Birkenhead Point.