#Campaign  #Culture  #Events  #Music

Levi’s® & Support Act Present ‘Tune Ups: Mindfulness Tips for Musos and More’


In-the-midst of World Mental Health Month, Levi’s® and Support Act are proud to present Tune Ups: Mindfulness tips for musos and more; a look into how people in the Australian music industry – singer songwriters, stage managers and agency heads practice ways to look after their mental health and wellbeing.

From the crowd, working in the music industry can look like a pure dream. But the more we talk about mental health and wellbeing the more we learn that artists, managers, roadies and the people in their lives often find themselves facing just as much struggle as they find and face success.

The long and irregular hours, late nights, high expectations and stakes, high public scrutiny, social media bullying, low pay and typically an unhealthy culture surrounded by alcohol and drugs – combined-together make for a pretty tumultuous career path.

Studies have shown that musicians are five times more likely to suffer from depression and 10 times more likely to show symptoms of anxiety.

Sadly the increased incidence of suicide amongst creative’s is alarming.

Late last year, Levi’s® decided to try and do something about these troubling statistics.

Levi’s® loves music and so we feel that it is our social responsibility to try and help the music community in any way that we can.

Earlier this year, we helped to launch Australia’s first mental health and well-being helpline with SUPPORT ACT.

This is a critical first step in the prevention of suicide and other mental health issues as well as certainly opening-up the conversation and help available for anyone in the music industry to speak with a health professional about any issues that they may have going on in their life at that time that may be of concern. Some of these issues could include stress management, anxiety, depression, financial or career concerns, relationships, trauma or other.

More recently we have launched a content series to help break down the stigma and raise awareness around mental health.

We teamed up with VICE and NOISEY to release this six-part series with interview from Briggs (artist), Joel Birch – the vocalist from The Amity Affliction, Alex The Astronaut (musician), Stephen Wade (Founder/Director) of Select Music, Cam Batten (Tour/Stage Manager) and Maggie Collins (Programmer of BIGSOUND and manager of DZ Deathrays)

You can watch the full clip here:

To view all of the clips as part of the Tune Ups campaign head here.

The SUPPORT ACT Wellbeing Helpline for artists and music industry workers is accessible 24 hours a day/365 days a year by calling 1800 959 500 within Australia.

#worldmentalhealthmonth #mentalhealth #supportact #supportmusic



#Culture  #Events  #Music



In September 2017, Levi’s® Launched the Levi’s® Music Prize at BIGSOUND in Brisbane – the biggest music prize in Australian music history.

Since our inaugural winner, Stella Donnelly – we have announced an additional three winners in Alex Lahey, Rolling Blackouts Coastal Fever and Hatchie. To kick-off the second year of the Levi’s® Music Prize, we are thrilled to have announced our buzz-band of the week for BIGSOUND 2018: Emerson Snowe.

The stage moniker of Brisbane songwriter and multi-instrumentalist Jarrod Mahon, Emerson Snowe has had an incredible 2018 playing debut shows in London whilst dropping tracks ‘Could You Love Me’ and ‘Sunlight’ off his forthcoming EP. His charming yet unconventional approach to music has already attracted the attention of many of his idols, being tapped for support slots by acts like Ariel Pink and King Krule. In addition to presenting the Levi’s® Music Prize, we are proud to have broadened our support of the music industry by also presenting a panel and workshop at BIGSOUND this year.

Through our work with Support Act, and with the input of Access EAP – the workshop Levi’s® presented was an exclusive opportunity for delegates to learn how they can identify mental health issues, manage them and create strategies to help others. A practical session run by trained clinicians, the session was a first for the industry and is another step towards breaking down the stigma of mental illness in the music community, following on from the recent launch of Support Act’s Wellbeing Helpline.

Furthermore, the panel we presented also focused on the topic of mental health in the music industry – with a slightly less than expected approach. Acknowledging that while the music industry and sport may seem gulfs apart, there are huge similarities between the careers of athletes and artists. To talk about this further, we invited the AFL Players Association to explore what initiatives they have in place to support the mental health and well-being of their 900+ members; and explore what the music industry could perhaps learn about managing mental health in a similarly high-stress environment.

All in all, we are tremendously proud to be supporting the music community at events such as BIGSOUND and congratulate those involved in pulling together such an excellent program of events.

Stay tuned for our wrap video of the Levi’s® Showcase artists – featuring Sunscreen, Bugs, Kwame and G-Flip.

#Culture  #Events  #Music

Behind the scenes… The making of the new RBCF Video.


With BIGSOUND fast approaching we recently took to the road with the third winner of the Levi’s Music Prize – Melbourne band; Rolling Blackouts Coastal Fever for a behind the scenes peek at the filming of their new video clip.

We headed to the outskirts of Sydney until the city was out of sight and the countryside appeared with rolling plains and tranquil river crossings thrown in for good measure. Our director on the shoot was emerging Sydney talent – Riley Blakeway; who brought his unique laid back style to the day; which is always handy on long days that exceed 12 hour calls!

First shot of the day was at a rural football field where we got busy with capturing our small crew of extras in their various kooky character roles in setting the scene for a true slice of Australiana in a game of kick to kick. The main star of the shoot was infact a super cool vintage school bus that took centre stage.

We don’t want to give too much away  – so will stop there with the detail. Needless to say you will just need to watch it when it comes out next month!

Take a look at a short clip here and stay tuned for the release of the full video to coincide with the launch of their new single – out real soon …



#Culture  #Events  #Music

The Levi’s® Laundry x DARK MOFO


Dark Mofo’s late night offerings have established a cult following over the past five years, and this winter the annual Hobartian ritual rose again, summoning people from the main land to Night Mass where this year the Levi’s® Laundry held court in a dark corner of The Odeon Theatre.

A fetishists love letter to denim; Levi’s collaborated with Melbourne creative duo – ‘The Huxley’s’ who brought their vision to life creating a denim dungeon with denim clad creatures drawing on influences from ‘Stranger Things’.

The Huxley’s are Will and Garrett Huxley whose shared background in design, photography and performance has informed their practice – a living, ever evolving collage of still images, moving image, costume and performance.  ‘The Huxleys’ have exhibited artwork in installations, fashion shows, performances and photographic exhibitions and festivals across the world including Rome, London, Portugal, New York, Berlin and Australia.

The Huxley’s take being ridiculous very seriously and their collaboration with Levi’s® was no exception. Their living, ever-evolving practice of image making, costume and performance unfolded in new and strange ways across both weekends where boundaries were pushed and minds blown.

You can check out some of the action from over the two weeks here …