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BIGSOUND: 2018 Levi’s® Showcase

29.Oct.2018

As a music fan in Australia, I’ve always been aware of how lucky we are to have such a dynamic and rich music scene.

My younger years were spent bouncing from gig to gig, and cycling through a handful of annual festivals and events. I’ll admit – many of these festivals were made even more attractive given their Byron Bay location. Sunshine and music? Not a bad combination, and one that BIGSOUND have also totally nailed – with their own distinct, Brisbane flair.

BIGSOUND is an annual event that gives everyone from musicians, industry members, brands, media and music lovers the opportunity to connect with the future of Australian music (…the Brissy sun in September is just an added bonus).

I first attended BIGSOUND in 2017, my first year working for Levi’s® and the year we launched the Levi’s® Music Prize in partnership with Sounds Australia and QMusic. Needless to say, I’d been looking forward to BIGSOUND ’18 for some time, and it did not disappoint.

This year, the 2018 Levi’s® Showcase was a certain highlight – featuring a diverse mix of up-and-coming talent from around Australia: Sunscreen, Bugs, Kwame and G Flip.

Sunscreen took to the stage first with their chilled out, crisp sound proving the perfect introduction to the night. Their hit ‘Voices’ was a crowd-pleaser, and their fondness for playing live was evident throughout the entire set.

Next up, Bugs were on. Described by Triple J unearthed as ‘trio of boyish Brisbane blokes making infectiously happy noise’, Bugs delivered exactly that – infectiously happy noise to an equally happy crowd (you’ll know what I mean after watching the video above….). Dramatic stage jumps, passionate embraces and double denim – a standard set, right?

Our friend Kwame was next to take the stage. We worked with Kwame and his team on a special event earlier this year, and I was totally blown away. His performance at our 2018 Showcase was another level up again – engaging and dynamic with an endearingly modest and grateful undertone. This guy is exciting, and I can’t wait to see what’s next for him.

The final artist on the bill was the charming and affable G Flip. A Melbourne singer, producer and multi-instrumentalist – G Flip made her BIGSOUND debut this year after attending last year as a fan with her Paul-Kelly-lookalike-Dad in tow (see video here, worth a watch). Seeing G Flip perform her breakout single ‘About You’ live was a pretty perfect end to the evening. Admittedly, I found myself regularly distracted by her capacity to sing while playing the drums with such intensity. How do you keep your voice balanced while banging at a drum kit? Seriously!?

I’ve got to say, It’s pretty special seeing young groups totally owning a stage as all of the artists at BIGSOUND did. Beyond the four artists featured at the 2018 Levi’s® Showcase, there were plenty more highlights over the four day festival. Personal standouts were Kaiit, Adrian Eagle, No Mono and Pink Matter.

BIGSOUND is a warm, dynamic and community-driven event that is getting better and better each year. There really is nothing like it.

Bring on 2019.

Bridget Hanson
Marketing, Levi’s® ANZ

 

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The Levi’s® House, Sydney

15.May.2018

Late last week we hosted a two day shindig in a sweet pad on the cliffs of South Coogee in Sydney. The weather turned it on for us as we welcomed a tight group of media and key influencers to enjoy lunch by the sea.

A brief model moment showcasing the Levi’s® Spring/Summer 2018 Collection ensued as we enjoyed the R&B vibes of Melbourne songstress KAIIT.

Various spaces within the house were set up with latest collections from Red Tab, Made & Crafted and Levi’s® Authorized Vintage – all of which were received with excitement by the fashion crowd in attendance.

The infamous Levi’s® Tailor Shop held pride of place where four customization stations were set up showcasing the work from our master tailor – Anthony Wicks; as well as guest artists in residence for the event – Kentaro Yoshida, Freddie from All My Relations and Sophia Athas from Hatrik Vintage.

Guests were gifted Levi’s® Authorized Vintage Jeans; as well as having the opportunity to have their fave piece of Levi’s® customized over the two days.

As the sun went down we welcomed a new array of guests consisting of music industry, influencers and local Sydney crew and friends of the brand.

Drinks were kindly provided by Aperol, Young Henry’s, Sailor Jerry and Rok Kombucha.

Kwame kicked off the night with a killer set that got the crowd dancing, followed by bass slapping beats from Touch Sensitive.

In-between live sets we had Alys Hale taking to the decks with her fave tunes and unique sense of style.

Guests included Isabella Manfredi, Jack Moffitt, Harvey Miller, Saasha Burns, Carlie Fowler, James Mattherson, Jono Friend, Elle Ferguson and Holly Ryan.

Check out some of the photos from the two days here and our event wrap video bellow…

Photography by Lucy Rose and Life Without Andy.

Music Credit – Lay Down by Touch Sensitive.

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Levi’s® Music Sessions x ROOFTOP CINEMA 2018

12.Apr.2018

Levi’s® has been partnering with Rooftop Cinema over the last 4 years in helping to curate and present iconic films over the summer months to Melbournians and tourists alike; but this summer we decided to step it up by pulling together a month of local musicians hosted on the rooftop each Sunday afternoon as the sun set over the Melbourne skyline.

 

We hosted emerging artists – Yeo, Harrison Storm, Saatsuma and Jaala which went down a treat and was a welcome surprise for cinema patrons who lucked out on a free gig before their evening film screening.

 

Take a look at a short highlight video here with music by YEO.

 

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Levi’s® Store Staff Takeover BIGSOUND 2017

05.Oct.2017

Recently we ran a competition for some of our talented Levi’s® store staff to experience BIGSOUND firsthand.

The winners – Nick Richardson from Melbourne, and Zac Tome & Tommy Boutros from NSW  – have done a super job of documenting the journey through word, film and photography. Their piece also features up and coming artist Rachel Borovnjak who works at the Levi’s® store in Birkenhead Point.

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