On May 20th, 1873, Levi’s® invented a simple jean that would forever change the way people dress.
It may seem like a simple contribution in the larger journey toward gender equality, but Levi’s® truly pushed the envelope when it created the first-ever line of jeans for women back in 1934.
On the back of the Auckland and New York launch of the 505™C – Sydney also got some Levi’s® love when we pulled into town last Wednesday.
Booking out a private warehouse in Waterloo – the event saw around 1,000 keen Levi’s® and music fans brave the rain and ready to see some great live music and welcome the arrival of the new 505™C jean. Read more
We recently had a party in Auckland, New Zealand to launch the new 505™C jean – the ’70s rock jean, cut for today…