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INTRODUCING THE NEW LEVI’S® WOMEN’S DENIM COLLECTION

06.Jun.2015

We made them first and then we perfected them

For more than 80 years, the Levi’s® brand has obsessed over women’s denim. The brand that invented the original blue jean in 1873 — the iconic 501® — then created the first-ever blue jean for women back in 1934, revolutionized women’s fashion forever. Every season since, the Levi’s® brand has taken note of its own history, what’s happening around them and then figured out a way to make great even better.

There’s magic in the marriage of authenticity and modernity. Eight decades have taught the iconic denim leader a thing or two about women. Levi’s® knows a woman’s body and how to enhance her shape, the styles she wants to wear and the details that transform a good jean into the perfect jean.

For the Spring 2015 season, the Levi’s® brand harnessed over 80 years of women’s global denim expertise, paired that knowledge with the innovation and relevancy of today, and obsessed over the details – from the fit and fabric to finish and style – to create a transformational women’s jean collection. The Levi’s® brand global design team identified the key fits and styles that women want, obsessively working to optimize the latest fabric innovations and slimming technologies, creating the perfect fitting jean for each body type. Such innovations include the most advanced stretch and recovery, signature authentic Levi’s® details and world-class finishing.

Introducing the new Levi’s® Denim Collection for women – modern, feminine and sexy from the brand that invented the blue jean.

LOT 700
Named after our first-ever pair of Levi’s® women’s jeans, our signature Lot 700 fits are the ultimate look-amazing styles, designed to flatter, hold and lift all day, every day. Fits include: 710 Super Skinny, 711 Skinny, and 721 High Rise Skinny.

ICONS
The 501® Jean, iconic straight fit with signature button fly, has earned its status as the most coveted jean in the world, lived in and loved by generations. Patched, shredded, cropped or tapered.. For Spring 2015, the Levi’s® brand debuted its sister jean, the 501® CT, inspired by denim-obsessed fans who, for years, have taken their favorite 501® jeans and tapered them to their liking. Wear it relaxed and borrowed-from-the-boys or downsized and sexy, depending on your style.

LEVI’S® REVEL™
Designed to show off your assets, Levi’s® Revel™ features innovative liquid shaping technology that shapes, lifts and lengthens. Advanced four-way stretch and maximum recovery keep you looking great on your way to what’s next. These styles include the Levi’s® Revel™ Skinny and the Levi’s® Revel™ Low Rise Skinny.

SHAPING + SHAPING PLUS
Designed to smooth and enhance, our mid-rise shaping jeans help slim your tummy, lift your seat and lengthen your legs. These fits include the 310 Shaping Super Skinny, 311 Shaping Skinny, 312 Shaping Slim,
314 Shaping Straight and 315 Shaping Bootcut.

To celebrate the launch of the new women’s fit portfolio, we recently held a breakfast for key media and fashion folk at Carriageworks in Sydney…

The new Levi’s® Jeans Collection will be available in Levi’s® stores, online at Levi.com.au and in select retail accounts from July/August 2015. Watch this space!