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Levi’s® 505™C Launch – Auckland, New Zealand


We recently had a party in Auckland, New Zealand to launch the new 505™C jean – the ’70s rock jean, cut for today…

We held this event in association with VICE at the infamous Las Vegas Club in K Road.

Local bands Surf Friends took to the stage first up followed by Miss June – warming up the crowd who were there in hot anticipation of Dune Rats – tearing the room apart with their first ever NZ performance.

As the Budweiser Beer and Jose Cuvero Tequila flowed freely – the crowd was at fever pitch, creating a mosh down front of stage with stage jumping, shoeys and a fine display of long hair on show.

If the test of a good party is measured in sore heads the following day – then by all reports it was a huge success.

Check out a short clip from the night here…

Photos: Sam Lee / Danny M. Thompson

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