Levi’s® celebrated the 50th Anniversary of the Trucker jacket at the Levi’s® Haus in Los Angeles with a DJ set by Snoop Dogg and live performances by Chance the Rapper and Solange.
For the 50th Anniversary, Levi’s® partnered with 50 icons and influencers from around the world to design one of a kind Trucker jackets that were on display as part of an installation that helped tell the story of one of the most iconic pieces of American clothing — the 1967 70505 Type III Trucker jacket.
Attending talent, media and influencers customized their own Levi’s® Trucker jacket onsite with embroidery, chain-stitching, airbrushing, patches and pins at the Levi’s® Tailor Shop Pop Up.
Read more about the Levi’s® Trucker Jacket 50th Anniversary here.
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