#Campaign  #Events

Levi’s Rides The Night


In late January on a rainy Melbourne night – close to 2,500 cyclists took to the streets in the name of charity and rode 70kms in Australia’s first ever mass participation night-time bike event.

In its inaugural year – the guys from Ride the Night did a great job in providing Melbournians with a good excuse to get on their bikes and raise money to support programs helping Victorians “break the cycle of youth addiction”.

The Levi’s Pop Up Shop was there bringing the Levi’s Commuter collection to the people.

Check out some of the action from the night below.