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Levi’s® x Stranger Things Collection Launch

09.Jul.2019

On the 4th of July we celebrated the release of Stranger Things Season 3 and the launch of the new Levi’s® x Stranger Things Collection with an unforgettable party at Melbourne’s Geddes Lane Ballroom.

A guest list of 550 strong saw us getting upside down with a selection of media, influencers and all-time legends who sure know how to party.

Guests were greeted in Geddes Lane with offers of New York style pizza and hotdogs before they entered the venue and were thrown into the quirky town of Hawkins, Indiana. ‘The Upside Down’, Starcourt Mall, Palace Arcade and the Byers’ living room were all brought to life throughout the venue and provided the perfect backdrop for an epic 4th of July celebration. A seriously cool TV installation screened the S3 trailer and gave guests every reason to want to binge watch the whole season.

Stranger Things inspired cocktails and tasty brews kindly provided by Goose Island were a real hit.

Guests included Harvey Miller (Client Liaison), Freddie Crabs (Sticky Fingers), Alex Laska (Kingswood), April Pengillly, Justin Lacko and Tim Kano, who was looking the goods sporting one of our favourites from the Collection, the Stranger Things Crewneck Sweatshirt.

Our friends at Surfstitch were there to showcase the collection and provide everybody the opportunity to add the limited-edition Levi’s® X Stranger Things pieces to their wardrobe.

Setting the tone for the event was a killer opening set from synth wizard, Luke Million. His remix of the Stranger Things theme song was an obvious highlight, but witnessing Luke absolutely shredding on his keytar – that really was something else.

Up next was Sydney 4-piece, I Know Leopard, and what a set it was! Playing a bunch of favourites including Love Is A Landmind, as well as showcasing some newer tracks, these guys brought such awesome energy to the stage and ensured the crowd followed suit. This crew leave us so excited about the future of Australian music. So much talent. We can’t wait to see what’s next for them.

Closing out the night was Genesis Owusu, straight from Canberra, and boy did he and his crew light things up. This guy absolutely oozes cool. His stage presence is so unique – literally impossible to put into words (you’ll just have to check him out for yourself). The crowd was completely under his control – you would have been hard pressed to find somebody not jumping around in time with him – it was electric. Piece of advice, if you don’t know him – get to know him!

The Levi’s® Tailor Shop was popped up in the green room, with master tailor Ant Hill customising Trucker Jackets for our featuring artists and their friends.

All in all, it was a party for the ages. If we could go back and do it all again, we would! See for yourself by checking out some of the photos above and our event wrap video below…

Video by Ryan Sauer.

Photography by Tintin Hedberg, Kane Hibberd & Marcel Aucar.

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