Levi’s® has been partnering with Rooftop Cinema over the last 4 years in helping to curate and present iconic films over the summer months to Melbournians and tourists alike; but this summer we decided to step it up by pulling together a month of local musicians hosted on the rooftop each Sunday afternoon as the sun set over the Melbourne skyline.
We hosted emerging artists – Yeo, Harrison Storm, Saatsuma and Jaala which went down a treat and was a welcome surprise for cinema patrons who lucked out on a free gig before their evening film screening.
Take a look at a short highlight video here with music by YEO.
In honor of Australia’s Pride month – the first since the country legalized same-sex marriage last year – Levi’s® Australia debuted a series of short films highlighting powerful voices from the LGBTQI community.
The Levi’s® Pride x Equality film series features eight individuals sharing their stories and messages of inclusion.
“We launched this campaign to support the ongoing work we have been doing to fight for marriage equality in Australia, which was only recently made legal,” said Nicky Rowsell, marketing manager for Levi’s® Australia & New Zealand. “It was also important and timely for us to provide a voice more broadly speaking for diversity within the LGBTQI community — particularly in regards to acceptance of minority groups within the community itself.”
The films were shot by Melbourne filmmaker Jeff Johnson, and feature Brisbane hip-hop performer Miss Blanks, artist Kim Leutwyler, singer Oscar Key Sung, dancer Loredo Malcolm, makeup artist Ruby Allegra, artist/designer Phil Ferguson, singer/songwriter Abbe May – and Levi’s® very own Darcy Chiswell, a store manager from the Adelaide store.
“As a trans woman of color, what equality means to me is being able to live my most authentic self, free from any kind of discrimination based on the intersections that I offer,” says Miss Blanks in her video. “We need to push this conversation of inclusion and acceptance… You are valid, your voice is valid, your body is valid, and you’ll do big things.”
It has come around all too quickly again – but calling all Australian bands and artists …!
Round 3 of applications for the Levi’s® Music Prize close on March 10, so you have a few day’s remaining to hustle and get your entries in for a chance to win $25,000 to go towards maximizing any career opportunities and burning creative projects that you may be wanting to get off the ground and to help take your career to the next level.
Head to the BIGSOUND website to find out more information and to submit your application here:
In the meantime, take a look at a short clip we recently created with our inaugural Levi’s® Music Prize winner – Stella Donnelly – who talks about her creative journey as an artist, her musical inspiration and relationship with live performance.
This year Levi’s went to Laneway Festival in both Melbourne and Brisbane. We turned up at Custom House with our Levi’s Tailor Shop and customized trucker jackets for festival goers and artists alike. The weather was hot, the crowds were pumped and the vibes were chilled. Some of our musical highlights across the festival were Anderson Paak & The Free Nationals (of course!), The Internet, Father John Misty, City Calm Down, Baker Boy, TokiMonsta, Pond, Mac DeMarco to name a few. Look out for the Levi’s Tailor Shop coming to a festival near you in the coming months.
Check out this short highlight reel in the meantime…!