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MIDSUMMA

21.Feb.2018

During the month of January, Levi’s family and friends participated in both the Midsumma Festival Pride March and Carnival Day in Melbourne. Over two weekends, we came together to celebrate diversity and to also mark the recent breakthrough in same-sex marriage equality in Australia. Levi’s® has long been committed to marriage equality and the fundamental right for all to marry. There’s still much work to be done, but public opinion has finally shifted towards acceptance, and it’s great that we can all participate in such inclusive events such as Midsumma.

Check out the great photos from the day, captured by the talented Madison Blair and Marcus Hart. Video content documenting our time at both Midsumma x PRIDE events was created by Ryan Sauer with music by Benson.

See you again next year!

 

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Levi’s® x BIGSOUND 2017

11.Dec.2017

In September 2017, Levi’s® launched the Levi’s® Music Prize at BIGSOUND in Brisbane – the richest music prize in both the country and in Australian music history. The inaugural winner of this year’s prize was the amazing Stella Donnelly from Perth. Whilst at BIGSOUND, we also took the opportunity to speak to countless artists from around the country to get their point of view on the current state of the Australian music scene, covering such topics as diversity, progression, equality and community.

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Levi’s® Store Staff Takeover BIGSOUND 2017

05.Oct.2017

Recently we ran a competition for some of our talented Levi’s® store staff to experience BIGSOUND firsthand.

The winners – Nick Richardson from Melbourne, and Zac Tome & Tommy Boutros from NSW  – have done a super job of documenting the journey through word, film and photography. Their piece also features up and coming artist Rachel Borovnjak who works at the Levi’s® store in Birkenhead Point.

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