On May 20th, 1873, Levi’s® invented a simple jean that would forever change the way people dress.
So another Bluesfest has come and gone and what a festival it was.
“Music has always been a part of the Levi’s® brand DNA. It therefore made perfect sense for us to create the Levi’s® Music Prize as a platform to export Australian talent to the world and further give back to the local music community and all that it stands for” – Nicky Rowsell, Levi’s® Marketing Manager.
BIGSOUND, the southern hemisphere’s biggest celebration of new music, will take things to the next level in 2017, courtesy of the Levi’s® Music Prize – a $100,000 annual prize pool announced today for BIGSOUND artist alumni. Australian artists now have one more in a long list of reasons to apply to showcase at BIGSOUND, with an expanded program held this September 5-8 in its ancestral home, Brisbane’s Fortitude Valley.
It may seem like a simple contribution in the larger journey toward gender equality, but Levi’s® truly pushed the envelope when it created the first-ever line of jeans for women back in 1934.