In honor of Australia’s Pride month – the first since the country legalized same-sex marriage last year – Levi’s® Australia debuted a series of short films highlighting powerful voices from the LGBTQI community.

The Levi’s® Pride x Equality film series features eight individuals sharing their stories and messages of inclusion.

“We launched this campaign to support the ongoing work we have been doing to fight for marriage equality in Australia, which was only recently made legal,” said Nicky Rowsell, marketing manager for Levi’s® Australia & New Zealand. “It was also important and timely for us to provide a voice more broadly speaking for diversity within the LGBTQI community — particularly in regards to acceptance of minority groups within the community itself.”

The films were shot by Melbourne filmmaker Jeff Johnson, and feature Brisbane hip-hop performer Miss Blanks, artist Kim Leutwyler, singer Oscar Key Sung, dancer Loredo Malcolm, makeup artist Ruby Allegra, artist/designer Phil Ferguson, singer/songwriter Abbe May – and Levi’s® very own Darcy Chiswell, a store manager from the Adelaide store.

“As a trans woman of color, what equality means to me is being able to live my most authentic self, free from any kind of discrimination based on the intersections that I offer,” says Miss Blanks in her video. “We need to push this conversation of inclusion and acceptance… You are valid, your voice is valid, your body is valid, and you’ll do big things.”

Check out the films here: levis.com.au/equality 



Levi’s® Music Prize


It has come around all too quickly again – but calling all Australian bands and artists …!

Round 3 of applications for the Levi’s® Music Prize close on March 10, so you have a few day’s remaining to hustle and get your entries in for a chance to win $25,000 to go towards maximizing any career opportunities and burning creative projects that you may be wanting to get off the ground and to help take your career to the next level.

Head to the BIGSOUND website to find out more information and to submit your application here:


In the meantime, take a look at a short clip we recently created with our inaugural Levi’s® Music Prize winner – Stella Donnelly – who talks about her creative journey as an artist, her musical inspiration and relationship with live performance.

Song title ‘Talking’ by Stella Donnelly

Good luck!


Laneway Festival 2018


This year Levi’s went to Laneway Festival in both Melbourne and Brisbane. We turned up at Custom House with our Levi’s Tailor Shop and customized trucker jackets for festival goers and artists alike. The weather was hot, the crowds were pumped and the vibes were chilled. Some of our musical highlights across the festival were Anderson Paak & The Free Nationals (of course!), The Internet, Father John Misty, City Calm Down, Baker Boy, TokiMonsta, Pond, Mac DeMarco to name a few. Look out for the Levi’s Tailor Shop coming to a festival near you in the coming months.
Check out this short highlight reel in the meantime…!


#Culture  #Music



During the month of January, Levi’s family and friends participated in both the Midsumma Festival Pride March and Carnival Day in Melbourne. Over two weekends, we came together to celebrate diversity and to also mark the recent breakthrough in same-sex marriage equality in Australia. Levi’s® has long been committed to marriage equality and the fundamental right for all to marry. There’s still much work to be done, but public opinion has finally shifted towards acceptance, and it’s great that we can all participate in such inclusive events such as Midsumma.

Check out the great photos from the day, captured by the talented Madison Blair and Marcus Hart. Video content documenting our time at both Midsumma x PRIDE events was created by Ryan Sauer with music by Benson.

See you again next year!