A couple of months on from Semi-Permanent and we’re still blown away by the sheer magnitude of the epic Levi’s® installation. Marketing team member, Eliza Harley, sat down with the mastermind behind the project, Chris Wrobleksi, to get the inside scoop on his creative process and more…
Chris, tell us a little about yourself…
I’m a multi-media and installation artist, based in Los Angeles.
Describe your artistic style…
I would describe my artistic style as organic and fluid.
What was the inspiration behind your Levi’s® piece at Semi Permanent?
The Semi Permanent installation was largely inspired by a piece I did for Levi’s® & Fred Segal in Los Angeles, back in 2015. For Semi Permanent, we took the elements and techniques used for that piece but then added movement & fluidity inspired by the ocean.
Tell us about the creative process…
This piece was made from about 320 meters of cotton twill, 180 meters of cotton muslin, indigo, and a biodegradable bubble wrap. All of the cotton was hand-dyed using natural indigo to the intended final colours, eliminating the need to wash to lighter saturation.
The theme of Semi Permanent was ‘truth” – what does this mean to you?
Truth is such an amazing commodity… we use it to build trust and use trust to build relationships – both with ourselves and others. Finding or searching for your own truth is an invaluable exercise – spending days and hours knitting and dying this piece definitely allocated a great amount of time for meditative thought.
What were your highlights from Semi Permanent?
My highlight was putting my piece up – since the piece is so big, I can’t display it in full effect in my studio, so I love seeing all of those hours of work come together. It was also a fun day with the Levi’s® ANZ team.
There were so many amazing speakers, and I feel I took something away from just about all of the ones I saw, but the one that stood out the most to me was James Callahan of Future Deluxe.
As you know, sustainability is a huge focus for us here at Levi’s®. What are the things you do in your day-to-day life to play your part?
Living in Los Angeles, similar to Melbourne or Sydney, sustainability and the environment are always a priority, and I try to focus on it in every way I can. Just to list a few that come to mind: recycling (obviously), I compost my food scraps, try to eat as locally and organically as possible – and I don’t really eat red meat, energy efficient lightbulbs, I use all organic skin care and bio-degradable cleaning products in my home that are safe for the environment, always avoid unnecessary plastic, water-efficient shower head, as well as drought tolerant landscaping around the house.
Where do you normally look for inspiration?
I don’t feel like I actively look for inspiration, but I most commonly find it in nature and museums. I love being outdoors, in/on/by the ocean, more recently I’ve really enjoyed the solitude of the California Mojave Desert – Joshua Tree. I also love admiring great art.
You call LA home – anything that’s a must see or do for the creative hearted when visiting the city of angels?
Most people don’t know we have incredible museums. The Getty Centre and Getty Villa are a couple of my favourites, but LACMA, MOCA, and the Broad are also great.
Tell us about your creative space – organised chaos or freakishly neat?
Definitely organised chaos. Both my home and studio explode when I’m working on a big project. Once the project is done, I have to get everything back re-organised right away, or I’ll go crazy.
Check out some of the other incredible work Chris has done for Levi’s® globally in the gallery above or over on his website.