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Q&A WITH CHRIS WROBLESKI

07.Aug.2019

A couple of months on from Semi-Permanent and we’re still blown away by the sheer magnitude of the epic Levi’s® installation. Marketing team member, Eliza Harley, sat down with the mastermind behind the project, Chris Wrobleksi, to get the inside scoop on his creative process and more…

 

Chris, tell us a little about yourself…

I’m a multi-media and installation artist, based in Los Angeles.

 

Describe your artistic style…

I would describe my artistic style as organic and fluid.

 

What was the inspiration behind your Levi’s® piece at Semi Permanent?

The Semi Permanent installation was largely inspired by a piece I did for Levi’s® & Fred Segal in Los Angeles, back in 2015. For Semi Permanent, we took the elements and techniques used for that piece but then added movement & fluidity inspired by the ocean.

 

Tell us about the creative process…

This piece was made from about 320 meters of cotton twill, 180 meters of cotton muslin, indigo, and a biodegradable bubble wrap. All of the cotton was hand-dyed using natural indigo to the intended final colours, eliminating the need to wash to lighter saturation.

 

The theme of Semi Permanent was ‘truth” – what does this mean to you?

Truth is such an amazing commodity… we use it to build trust and use trust to build relationships – both with ourselves and others. Finding or searching for your own truth is an invaluable exercise – spending days and hours knitting and dying this piece definitely allocated a great amount of time for meditative thought.

 

What were your highlights from Semi Permanent?

My highlight was putting my piece up – since the piece is so big, I can’t display it in full effect in my studio, so I love seeing all of those hours of work come together. It was also a fun day with the Levi’s® ANZ team.

There were so many amazing speakers, and I feel I took something away from just about all of the ones I saw, but the one that stood out the most to me was James Callahan of Future Deluxe.

 

As you know, sustainability is a huge focus for us here at Levi’s®. What are the things you do in your day-to-day life to play your part?

Living in Los Angeles, similar to Melbourne or Sydney, sustainability and the environment are always a priority, and I try to focus on it in every way I can. Just to list a few that come to mind: recycling (obviously), I compost my food scraps, try to eat as locally and organically as possible – and I don’t really eat red meat, energy efficient lightbulbs, I use all organic skin care and bio-degradable cleaning products in my home that are safe for the environment, always avoid unnecessary plastic, water-efficient shower head, as well as drought tolerant landscaping around the house.

 

Where do you normally look for inspiration?

I don’t feel like I actively look for inspiration, but I most commonly find it in nature and museums.  I love being outdoors, in/on/by the ocean, more recently I’ve really enjoyed the solitude of the California Mojave Desert – Joshua Tree.  I also love admiring great art.

 

You call LA home – anything that’s a must see or do for the creative hearted when visiting the city of angels?

Most people don’t know we have incredible museums.  The Getty Centre and Getty Villa are a couple of my favourites, but LACMA, MOCA, and the Broad are also great.

 

Tell us about your creative space – organised chaos or freakishly neat?

Definitely organised chaos. Both my home and studio explode when I’m working on a big project. Once the project is done, I have to get everything back re-organised right away, or I’ll go crazy.

 

Check out some of the other incredible work Chris has done for Levi’s® globally in the gallery above or over on his website.

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