#Culture  #Events

Ride the Night


Ride the Night is Australia’s first mass-participation night-time ride, and it’s coming up this January 31, 2015. So why should you don cycling pants at midnight and ride through the Melbourne streets until dawn?

Why you should ‘Ride the Night’ with Levi’s

  1. It’s good for others

Every participant has the option of raising money to help vulnerable Victorians with serious drug addictions. Donations go straight to Youth Support + Advocacy Service (YSAS), a leading not-for-profit that supports high risk young people with substance dependence. On top of that, once you start fundraising you’ll pay significantly less in entry fees. It’s win-win-win all around.

  1. It’s good for you

Cycling is exercise and exercise is good for you – fact. Plus, it’s a knee-friendly sport that gets you places and keeps you moving when all other transportation options are limited to stationary activities, like: sitting in a car; sitting in a tram; sitting in a train; or sitting in a bus. None of which are conducive to your health.

  1. You’ll look good doing it

Lycra is so last season – did you know we have an entire range of clothes custom-built for cyclists by cyclists? Well, now you do. The Levi’s Commuter Series was launched in 2012, and makes it possible to ride in comfort without being mistaken for a Mamil (Middle-Aged Man in Lycra). The range also features nifty additions like breathable fabric blends, water and stain repellency, increased mobility, reflective tape and angled pockets for your all your storage needs.

  1. You’ll be a tourist for the night

The mammoth 70km track swings past some of Melbourne’s most iconic locations: the MCG, Shrine of Remembrance, Zoo, Yarra River, CBD, Port Philip Bay and West Gate Bridge to name a few lasix pills buy online.

  1. You’ll get a free breakfast

Everyone likes free breakfasts, right? Well, imagine you’ve been cycling for six to eight hours and then start smelling bacon, at sunrise, in Albert Park. Nice, huh?

  1. Good Cycles will be there

This Melbourne-based group of mobile bike mechanics are doing some wonderful things by working with refugee and disadvantaged groups. We think these guys are great, and have been collaborating with them over the past few months to support their good work. We recently kitted out their mechanics in our Levi’s Commuter range, and equipped them with a fleet of shiny new bikes.

  1. You’ll get to party on two wheels

Spinning your legs around for 70km sounds pretty boring, right? Not when you’ll be passing DJs, food trucks, coffee carts and silent discos! If competition isn’t your thing, you can take a party pit-stop at any of the six refreshment camps along the way.

  1. We’ll be there

That’s right, Levi’s will be along for the ride, or at least trying to stay on our bikes until the sun comes up. Drop by and say ‘hi’ (but don’t laugh, okay?).

You have until January to register so there’s plenty of time to get training and fundraising. Now, on yer bikes!



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